TransEET

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4.1 Online presence

Website

A website for the TransEET project (https://transeet.eu) was developed as an online space for informing the audience of CoIs progress, educational designs and ideas. As the main point of contact for interested parties searching for information about the project and its productions, the website aims

a) to share the CoI productions, the prototypes as well as supporting material regarding their design and implementation, such as educational scenarios and research and educational methodologies,

b) to disseminate events that the network participates in or hosts; and

c) to inform the general public about the objectives of the project and its progress.

In addition to the project’s official website, each partner shares updates and outcomes through their own institutional websites or online platforms, helping to disseminate the project within their specific networks as well. In the TansEET project for example, HvA and JKU published pages within the respective university websites which introduce the project and link to the main project website. The ETL-NKUA also presents and links to the project on its website.

Social media

In the digital era, online presence is also ensured through the use of social media, which enables immediate and direct communication of the project’s progress. Allowing instant interaction through comments, reactions, and shares, social media presence facilitates the engagement of a broader and more diverse audience. Through social media accounts the network informs different stakeholders about the project progress and contributes to the project objective of increasing research opportunities for the network’s members. The TransEET project is present on the platforms Facebook, LinkedIn, Instagram and YouTube to enable broad communication with researchers, policy makers, teachers and students. Along with Facebook pages, the creation of a Facebook group was created, also opens an additional communication channel for the reasearch network, facilitating the sustainable collaboration within the existing and potential new Communities of Interest as well as discussions about the Co.F.E. method after the duration of the project has ended. On the other hand, Twitter accounts can target policy makers and researchers. 

To ensure a smooth, comprehensive, and effective online presence, it is essential to first establish a clear social media strategy and designate a responsible person to implement it. This person will coordinate all social media posts and communications. The social media strategy of the TransEET project was developed through the following steps:

  1. Detailing different types of content: social media posts can and should include a variety of content formats to keep the audience engaged. In the TransEET project, for example, posts may feature videos showcasing prototypes, updates from CoI events, published supporting materials, or even “persona” posts introducing individual members of the network. It’s important to have a balance between different types of content, informative, promotional, and community-focused, to maintain interest and reach a wider audience.
  2. Creating a timeline: to ensure continuous visibility and prevent the network from being “forgotten”, a clear timeline for social media activity should be defined. This schedule defines regular periods between posts, helping to maintain a consistent presence and keep the audience engaged over time.
  3. Assigning a CoI social media representative: each CoI should define one member to be responsible for communicating and coordinating the creation and delivery of content related to their CoI’s activities. This ensures that relevant updates are shared in a timely and organized manner and distributes the work.
  4. Creating social media post templates: templates allow consistency in social media posts and guide the CoI responsible person regarding the information and material needed, promoting visual and thematic consistency across all project-related content (link to TransEET social media template).

Online repositories (ZENODO & NeMAST repository)While social media plays a key role in communication and network-building, sustainable sharing and long-term access to project materials requires a dedicated space for hosting diverse types of files and outputs. In the case of the TransEET network, this was achieved through the creation of an open-access online repository on the Zenodo platform. The diversity of project outputs and the diversity of technologies used to create and use those outputs may make it necessary to link additional repositories from other platforms such as GitHub or GeoGebra in the repository strategy but the Zenodo page is the single point of access through which all relevant resources are made available. Before starting uploading your material on an online repository, it is essential to first define appropriate formats and establish clear publication criteria for prototypes. This helps to ensure the quality, clarity, and long-term impact of the shared materials.